Understanding what your visitors do on your site is crucial information. If your visitors proceed to purchase a product but then a large majority leaves the site when they get to a specific page in the order process, you need to know about it. It could be that this page is confusing or hard to use. Fixing it could increase your sales by 200%. This is just an example; there are many reasons why you want a detailed analysis of your site visitors.
Most website hosting services offer a stats package that you can study. If you're not sure where this is, call up your hosting service and ask them. Statistics are a vital part of tracking your marketing progress. If you don't have access to website statistics get a package that can help you in this area. Do not get a counter that simply shows how many visitors you've had. You'll be missing out on vital information that can help strengthen weaknesses in your site.
A good website hosting service offers traffic logs that provide an invaluable insight into the traffic being referred to a web site from various sources such as search engines, directories and other links.
Unfortunately traffic tracking provided by web hosting services is often in the form of raw traffic log files or other difficult to understand cryptic formats. These log files are basically text files that describe actions on the site. It is literally impossible to use the raw log files to understand what your visitors are doing. If you do not have the patience to go through these huge traffic logs, opting for a traffic-logging package would be a good idea.
Basically, two options are available to you and these are: using a log analysis package or subscribing to a remotely hosted traffic logging service. A remotely hosted traffic logging service may be easy to use and is generally the cheaper option of the two. WebTrends Live and HitsLink are two good, remotely hosted, traffic-monitoring services worth considering. However, WebTrends Live is a more complicated system and is suitable for larger ecommerce websites. "SuperStats" is another recommended traffic logging service.
These services do not use your log files. Typically a small section of code is placed on any page you want to track. When the page is viewed, information is stored on the remote server and available in real time to view in charts and tables form.
Log analysis packages are typically expensive to buy and complex to set up. Apart from commercial packages there are also some free log analysis packages available, such as Analog.
A good traffic logging service would provide statistics pertaining to the following:
" How many people visit your site?
" Where are they from?
" How are visitors finding your site?
" What traffic is coming from search engines, links from other sites, and other sources?
" What keyword search phrases are they using to find your site?
" What pages are frequented the most - what information are visitors most interested in?
" How do visitors navigate within your web site?
Knowing the answers to these and other fundamental questions is essential for making informed decisions that maximize the return on investment (ROI) of your web site investment.
The most important aspect of tracking visitors to your website is analyzing all the statistics you get from your tracking software. The three main statistics that will show your overall progress are hits, visitors and page views. Hits are tracked when any picture or page loads from your server on to a visitor's browser. Hits, however, can be very misleading. It is quite an irrelevant statistic for your website.
The statistic that is probably the most important for a website is Page Views/Visitors. This gives you a good indication of two things. First, how many people are coming to your site, and secondly how long are they staying on your site. If you have 250 visitors and 300 page views you can figure that most visitors view one page on your site and then leave. Generally, if you're not getting 2 page views per visitor then you should consider upgrading your site's content so your visitors will stay around longer.
If you see the number of visitors you have increasing as well as the number of page views per visitor increasing then keep up the good work! Always look for this stat as an overall barometer of how your site design is going and if your marketing campaigns are taking hold.
Also, a good stat to look for is unique visitors. Once a person visits your site they will not be added to the unique visitors' category if they visit again. This is a good way to track new visitors to your website.
Page views are a good indication of how "sticky" your website is. A good statistic to keep is Page Views divided by the number of Visitors you have. This statistic will give you a good idea if your content is interesting and if your visitors are staying on your site for a long time and surfing.
Some people are intimidated by web traffic statistics (mostly because of the sheer volume of data available), but they shouldn't be. While there are many highly specialized statistics that can be used for more in-depth web traffic analysis, the above areas alone can provide invaluable information on your visitors and your website performance. Remember- this data is available for a reason. It's up to you to use it.
Tuesday, April 20, 2010
There are many free web hosting options on the web, but do some research before you use one for your online business.
Where can I find free web hosting?
There are hundreds of free web hosting services on the web. You can type “free web hosting” into any major search engine and get an expanded list. However, when you sign up for free hosting account, you are basically signing an expanded advertising agreement.
What exactly is free hosting?
In exchange for free hosting, the company can place ads your website. The ads can be placed on the top of the main page, the top of every page, or on the sides. The ads are usually not targeted. It is possible that they won’t match the demographics of your web visitors. In addition, they are not customized to match the content on your web page.
This is a very expensive exchange program if your goal is to build up an online business. The area above the fold, everything that is visible without scrolling, is the most effective advertising area on the entire site. This is the area you should use for your affiliate links, Google Adsense, paid links and expanded site navigation.
Some free web hosting contracts go a step further and ask for your participation in their email marketing campaigns. You will receive emails that require a click through to a merchant site, and/or fill out endless surveys. This can be very time consuming and annoying.
Before you sign any free hosting contract ask to see sample sites. You want to get a feel for the types of ads that are being shown on other website. What do you want to look for?
1. Do you see pop-up ads? What about banners?
2. How large are the ads?
3. Are they just off topic or are they inappropriate?
4. Where are the ads? Are they on every single page or on selected pages?
Even if the ads are not on every page, watch out. It could mean that the hosting service has figured out which pages bring in the most revenue and they can afford to ignore everything else. Guess what? If it brings in lots of revenue for them, it could probably bring in lots of revenue for you.
There’s free and then there’s FREE
If the space is free, what about the domain name?
If your new site will look like http://yoursite.freewebhost.com you’re getting a subdomain for your site. It’s not really your unique domain name. They are simply loaning you a space for your stuff.
This is not a unique domain name that you can use to brand your business. You can’t use it anywhere except with this particular web hosting company. Ditto if the new domain names is http://www.freewebhost.com/yoursite/.
So what if they offer a truly unique domain name?
How long will it take before you actually own the domain name? Even the cheap web hosting services will require that you stay with the company for thirty to sixty days before you can keep a free domain name.
What happens if you want to switch to another company before the period is up? Sometimes there’s a charge to keep the domain name or to transfer it. This should be clearly stated in their FAQ's or in the text of the hosting contract before you agree to use their service.
Do you have enough bandwidth?
Many free web hosting services are providing their services in such a way that you will need to upgrade your hosting package if your site has any degree of minor success. The tipping point is usually bandwidth. That is a measure of how much text, pictures, ftps etc. you can send to your web customers every month.
The Bandwidth in your contract is measured on a monthly basis. Check the contract to see if there are any fees for going over your monthly amount, or if you will lose your free hosting privileges.
Free host today, no host tomorrow
There is a very high turnover for free web hosting services that heavily depend on advertising revenue. Even the most successful web companies will find that their advertising revenue varies on a monthly basis. Will the company suddenly go out business if they hit a three month slump?
There should be a written policy on what happens to your content if they site suddenly goes out of business. Can you still access your files? Is there an alternative URL or login site with your information? How much time do you have?
You are only as reliable as your hosting service
Check out the statistics on the uptime for their servers. This applies to any hosting service, whether you are paying or not. If their uptime is in the low 90’s and below, then try to find another hosting provider.
You are taking a big risk if you use a free web hosting services for your business site. The inability to control your advertising, high turnover rates among the free hosting providers, and variable contracts usually spells disaster for e-commerce sites.
To run a successful online venture, 24-hour live customer service, high uptimes ratios and control of your advertising space is a must. These features are also the major weaknesses of the average free hosting provider.
A better option for you company would be to sign up for an affordable or cheap web hosting provider. You will have many service options in this category and can usually avoid the limitations of the free hosting companies.
There are hundreds of free web hosting services on the web. You can type “free web hosting” into any major search engine and get an expanded list. However, when you sign up for free hosting account, you are basically signing an expanded advertising agreement.
What exactly is free hosting?
In exchange for free hosting, the company can place ads your website. The ads can be placed on the top of the main page, the top of every page, or on the sides. The ads are usually not targeted. It is possible that they won’t match the demographics of your web visitors. In addition, they are not customized to match the content on your web page.
This is a very expensive exchange program if your goal is to build up an online business. The area above the fold, everything that is visible without scrolling, is the most effective advertising area on the entire site. This is the area you should use for your affiliate links, Google Adsense, paid links and expanded site navigation.
Some free web hosting contracts go a step further and ask for your participation in their email marketing campaigns. You will receive emails that require a click through to a merchant site, and/or fill out endless surveys. This can be very time consuming and annoying.
Before you sign any free hosting contract ask to see sample sites. You want to get a feel for the types of ads that are being shown on other website. What do you want to look for?
1. Do you see pop-up ads? What about banners?
2. How large are the ads?
3. Are they just off topic or are they inappropriate?
4. Where are the ads? Are they on every single page or on selected pages?
Even if the ads are not on every page, watch out. It could mean that the hosting service has figured out which pages bring in the most revenue and they can afford to ignore everything else. Guess what? If it brings in lots of revenue for them, it could probably bring in lots of revenue for you.
There’s free and then there’s FREE
If the space is free, what about the domain name?
If your new site will look like http://yoursite.freewebhost.com you’re getting a subdomain for your site. It’s not really your unique domain name. They are simply loaning you a space for your stuff.
This is not a unique domain name that you can use to brand your business. You can’t use it anywhere except with this particular web hosting company. Ditto if the new domain names is http://www.freewebhost.com/yoursite/.
So what if they offer a truly unique domain name?
How long will it take before you actually own the domain name? Even the cheap web hosting services will require that you stay with the company for thirty to sixty days before you can keep a free domain name.
What happens if you want to switch to another company before the period is up? Sometimes there’s a charge to keep the domain name or to transfer it. This should be clearly stated in their FAQ's or in the text of the hosting contract before you agree to use their service.
Do you have enough bandwidth?
Many free web hosting services are providing their services in such a way that you will need to upgrade your hosting package if your site has any degree of minor success. The tipping point is usually bandwidth. That is a measure of how much text, pictures, ftps etc. you can send to your web customers every month.
The Bandwidth in your contract is measured on a monthly basis. Check the contract to see if there are any fees for going over your monthly amount, or if you will lose your free hosting privileges.
Free host today, no host tomorrow
There is a very high turnover for free web hosting services that heavily depend on advertising revenue. Even the most successful web companies will find that their advertising revenue varies on a monthly basis. Will the company suddenly go out business if they hit a three month slump?
There should be a written policy on what happens to your content if they site suddenly goes out of business. Can you still access your files? Is there an alternative URL or login site with your information? How much time do you have?
You are only as reliable as your hosting service
Check out the statistics on the uptime for their servers. This applies to any hosting service, whether you are paying or not. If their uptime is in the low 90’s and below, then try to find another hosting provider.
You are taking a big risk if you use a free web hosting services for your business site. The inability to control your advertising, high turnover rates among the free hosting providers, and variable contracts usually spells disaster for e-commerce sites.
To run a successful online venture, 24-hour live customer service, high uptimes ratios and control of your advertising space is a must. These features are also the major weaknesses of the average free hosting provider.
A better option for you company would be to sign up for an affordable or cheap web hosting provider. You will have many service options in this category and can usually avoid the limitations of the free hosting companies.
The Webdesign Business - 5 Surefire Ways To Fail
Several years ago, I launched a small web design company in a rural area of California. Market conditions couldn't have been better, my skill level was above average, and I had a large pool of aquaintences to which I could market.
Within 12 months I went broke.
My business failed because I made some very fundamental mistakes, and made them consistently.
I now work in the web hosting industry. I have had the opportunity to interact with numerous self-employed web designers and have found that the mistakes which I made are extremely common, and usually fatal.
If you are hoping to make a go of your business over the long term, you may want to memorize my top 5 mistakes, and avoid them like the plague.
If, on the other hand, you are determined to run your web design business into the ground, the following list may be used as an expeditious roadmap to failure.
1. Underprice your services
This is the most common mistake web designers make. The temptation is to break into the business by producing a few cheap websites in order to build a portfolio. Don't do it!
Remember that you will only be spending about 40% of your time designing sites. The other 60% will be spent hustling up the next client. If you think your time is worth $10.00 per hour, consider asking for $30.00. This will give you sufficient revenue to pay for all the non-paying time you spend marketing your business.
2. Fail to set and enforce boundaries
Everyone loves a nice guy, and the temptation to be one is a trap which many of us fall into. It's crucial to remember, though, that you are in business for one primary reason - to make money.
You will, doubtless, encounter clients who will pay you for a small website, then end up wasting all of your time with questions about how to remove spyware from their computer and requests to add "one small thing" to an already completed website.
You can avoid this, somewhat, by establishing clear boundaries with the client from the very start. A contract is useful here. Make sure that your client knows exactly what can be expected of you, and what you expect of them.
If your client asks for extras, and you're amenable to providing them, give them a quote. Never toss it in for free. The only thing you have to sell is your time and expertise. Don't give away either.
Remember, you're in business. Try asking a service station owner for a little free gasoline. They would be shocked by your question. Likewise, you should be shocked when someone asks you to provide free service.
3. View your clients as temporary
Many of us get into this business because we love creating something new. By the time we finish a website, we're tired of that site (and sometimes that client) and we're ready to start a new project, and put the old project well behind us.
This attitude can cut deeply into your potential gross.
Over time, your client will need numerous updates to his or her website. updates are sometimes bothersome, but can add a significant revenue stream to your business. More important, a satisfied client becomes one of the major links in your marketing network.
4. Ignore recurring revenue opportunities
During the best of times, web designers live from project to project. While finishing one project, you will be lining up the next.
Every business, however, has slow stretches.
Unfortunately, your own creditors will still expect payment, even when your own revenue slows down.
A wise web designer looks for ways to provide his business with some sources of recurring revenue. Even $400 a month which you can count on can get you through a dry spell.
There are numerous ways to set up some recurring revenue. Take a look at maintenence contracts with your clients, reselling webhosting, etc.
5. Build pretty websites which do nothing
Your best source of advertising is word of mouth. Nothing generates great word of mouth like a satisfied customer. You can build the flashiest, prettiest, most cutting edge websites on the net, but it's all for naught if your site doesn't perform.
Every website has a purpose. That purpose might be to sell goods, leverage an advertising budget, disseminate information, assist in personnel management, or one of a million other possibilites.
Your first job, as a web designer, is to ascertain what the web site is supposed to do. Once you find that "thing" - the thing it should do - make sure that the site you deliver does that particular thing like nobody's business! By doing so, you will ensure a client who will sing your praises at the Rotary Club, Chamber of Commerce meetings, and to his or her friends and family. A client like this is golden, and will bring a steady stream of customers to your door.
Within 12 months I went broke.
My business failed because I made some very fundamental mistakes, and made them consistently.
I now work in the web hosting industry. I have had the opportunity to interact with numerous self-employed web designers and have found that the mistakes which I made are extremely common, and usually fatal.
If you are hoping to make a go of your business over the long term, you may want to memorize my top 5 mistakes, and avoid them like the plague.
If, on the other hand, you are determined to run your web design business into the ground, the following list may be used as an expeditious roadmap to failure.
1. Underprice your services
This is the most common mistake web designers make. The temptation is to break into the business by producing a few cheap websites in order to build a portfolio. Don't do it!
Remember that you will only be spending about 40% of your time designing sites. The other 60% will be spent hustling up the next client. If you think your time is worth $10.00 per hour, consider asking for $30.00. This will give you sufficient revenue to pay for all the non-paying time you spend marketing your business.
2. Fail to set and enforce boundaries
Everyone loves a nice guy, and the temptation to be one is a trap which many of us fall into. It's crucial to remember, though, that you are in business for one primary reason - to make money.
You will, doubtless, encounter clients who will pay you for a small website, then end up wasting all of your time with questions about how to remove spyware from their computer and requests to add "one small thing" to an already completed website.
You can avoid this, somewhat, by establishing clear boundaries with the client from the very start. A contract is useful here. Make sure that your client knows exactly what can be expected of you, and what you expect of them.
If your client asks for extras, and you're amenable to providing them, give them a quote. Never toss it in for free. The only thing you have to sell is your time and expertise. Don't give away either.
Remember, you're in business. Try asking a service station owner for a little free gasoline. They would be shocked by your question. Likewise, you should be shocked when someone asks you to provide free service.
3. View your clients as temporary
Many of us get into this business because we love creating something new. By the time we finish a website, we're tired of that site (and sometimes that client) and we're ready to start a new project, and put the old project well behind us.
This attitude can cut deeply into your potential gross.
Over time, your client will need numerous updates to his or her website. updates are sometimes bothersome, but can add a significant revenue stream to your business. More important, a satisfied client becomes one of the major links in your marketing network.
4. Ignore recurring revenue opportunities
During the best of times, web designers live from project to project. While finishing one project, you will be lining up the next.
Every business, however, has slow stretches.
Unfortunately, your own creditors will still expect payment, even when your own revenue slows down.
A wise web designer looks for ways to provide his business with some sources of recurring revenue. Even $400 a month which you can count on can get you through a dry spell.
There are numerous ways to set up some recurring revenue. Take a look at maintenence contracts with your clients, reselling webhosting, etc.
5. Build pretty websites which do nothing
Your best source of advertising is word of mouth. Nothing generates great word of mouth like a satisfied customer. You can build the flashiest, prettiest, most cutting edge websites on the net, but it's all for naught if your site doesn't perform.
Every website has a purpose. That purpose might be to sell goods, leverage an advertising budget, disseminate information, assist in personnel management, or one of a million other possibilites.
Your first job, as a web designer, is to ascertain what the web site is supposed to do. Once you find that "thing" - the thing it should do - make sure that the site you deliver does that particular thing like nobody's business! By doing so, you will ensure a client who will sing your praises at the Rotary Club, Chamber of Commerce meetings, and to his or her friends and family. A client like this is golden, and will bring a steady stream of customers to your door.
This fearful, ignorant guy has got a blog on the Internet. It must be easy!
Of all people in the world I was easily one of the most pessimistic about computers, the Internet and now that I even know they exist-blogs. I think blogs are pretty cool but I never thought I could have one. I thought the processes of getting a site; domain name and the actual building of the blog would just be out of my league. I’m a complete novice when it comes to technology, but I do like writing a journal, and I thought having a journal on-line would be both fun and make life simpler for me. No more writing with pens, other people can read my stuff and comment on it, and I could add pictures to illustrate my points and make things look more interesting.
Well, now I’ve got one! It’s awesome. I won’t lie and say it was easy, but I think if you hook up with a good web hosting company it’s not such a daunting experience as you might expect. I got a few work mates to help me. I went through a couple administrative hitches when filling in my personal information forms for the registration-just because I’m a bit silly in the head. We had a little trouble with the blog program we used, but these challenges were eventually overcome. My boss says he’s going to make a simple program that people can hook up easily.
I chose my domain name: thepowerofeverythingthatis.com. It’s my own name-no one else on Earth can have it. I own it. I picked a nice picture out for the background-it looks really sweet, much better than a blank sheet in a diary. I got it from a site that gives photos out without charging a royalty (the first few): www.istockphoto.com.
I just want you to know the great feeling I got when I first typed in my domain name and my site came up! It was the equivalent to a person who’s afraid of heights being accepted into an astronaut’s mission into outer space. Or maybe it was like a turtle driving a Ferrari 300km per hour. Possibly it was like all the ants in the world getting together for peace talks.
It’s a real blast having this blog. I can write on it any time, anywhere, from my laptop, at an Internet cafĂ© etc. I can write as much as I want, and I’m hoping one day my writing may inspire others to communicate with me about the subjects that I’m interested in.
Look, if you like writing about anything, and want to have your thoughts and opinions on the Internet, maybe meeting others similar to yourself in the progress; you have to get a blog and get it now. Don’t be afraid any longer, the world is in the palm of your hands; it’s time to get on!
Well, now I’ve got one! It’s awesome. I won’t lie and say it was easy, but I think if you hook up with a good web hosting company it’s not such a daunting experience as you might expect. I got a few work mates to help me. I went through a couple administrative hitches when filling in my personal information forms for the registration-just because I’m a bit silly in the head. We had a little trouble with the blog program we used, but these challenges were eventually overcome. My boss says he’s going to make a simple program that people can hook up easily.
I chose my domain name: thepowerofeverythingthatis.com. It’s my own name-no one else on Earth can have it. I own it. I picked a nice picture out for the background-it looks really sweet, much better than a blank sheet in a diary. I got it from a site that gives photos out without charging a royalty (the first few): www.istockphoto.com.
I just want you to know the great feeling I got when I first typed in my domain name and my site came up! It was the equivalent to a person who’s afraid of heights being accepted into an astronaut’s mission into outer space. Or maybe it was like a turtle driving a Ferrari 300km per hour. Possibly it was like all the ants in the world getting together for peace talks.
It’s a real blast having this blog. I can write on it any time, anywhere, from my laptop, at an Internet cafĂ© etc. I can write as much as I want, and I’m hoping one day my writing may inspire others to communicate with me about the subjects that I’m interested in.
Look, if you like writing about anything, and want to have your thoughts and opinions on the Internet, maybe meeting others similar to yourself in the progress; you have to get a blog and get it now. Don’t be afraid any longer, the world is in the palm of your hands; it’s time to get on!
Tips on Domain Name Choice
By Clare Lawrence 3rd November 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service.
Before buying your domain name, give some thought to the followng:-
1) If possible use your sites name as the basis of your domain name e.g www.discountdomainsuk.com for Discount Domains UK. This might seem common sense but not every site follows the convention. If you use your name in your URL it will be much easier for your customers to find you.
2) Generic names – if you can register a generic domain such as toys.com that’s great, but most of these have already gone. Also getting ranked in the search engines is likely to be harder. Selected a domain closer to your market segment will cut down the competition. E.g toyplanes.com
3) Hyphenated Names – Its easy to forget the hyphen! Which is the problem, particularly if your customer remembers your name but not your URL. Though on a positive note hyphenated names are less likely to be registered already.
4) If the .com or .co.uk extension is not available then consider the alternative TLD ( Top level domain types) such as .net or .biz. If your domain name has already been registered then approach the owner and ask if they’ll sell. They may accept a £100. If you ask, they can only say no.
5) Plurals. Very often a domain name will be free in the plural but not in the singular form. It’s a personal choice, but if your prefered choice of domain name is not available you might be stuck.
6) Short or Long domains – A short domain name is more memorable, but less likely to be available. A longer domain is harder to remember, but can contain more keywords which is important as some of the search engines, use keywords in a domain name as part of the search algorithm.
7) Which Top Level Domain Type - .com, .co.uk , .net etc This is a question I am often asked. There is no evidence that any domain name type is given preference by the search engines. However some search engines such as Google, have local searches e.g www.google.co.uk which do select local content. Customer often get re-assurance from seeing a local TLD as they know they are dealing with a local company etc. You can, of course, register all of them!
8) Variations – If your prefered domain name is not available then its always worth trying a prefix my e.g mydomains.com or suffix e.g domains4U.com etc
Before buying your domain name, give some thought to the followng:-
1) If possible use your sites name as the basis of your domain name e.g www.discountdomainsuk.com for Discount Domains UK. This might seem common sense but not every site follows the convention. If you use your name in your URL it will be much easier for your customers to find you.
2) Generic names – if you can register a generic domain such as toys.com that’s great, but most of these have already gone. Also getting ranked in the search engines is likely to be harder. Selected a domain closer to your market segment will cut down the competition. E.g toyplanes.com
3) Hyphenated Names – Its easy to forget the hyphen! Which is the problem, particularly if your customer remembers your name but not your URL. Though on a positive note hyphenated names are less likely to be registered already.
4) If the .com or .co.uk extension is not available then consider the alternative TLD ( Top level domain types) such as .net or .biz. If your domain name has already been registered then approach the owner and ask if they’ll sell. They may accept a £100. If you ask, they can only say no.
5) Plurals. Very often a domain name will be free in the plural but not in the singular form. It’s a personal choice, but if your prefered choice of domain name is not available you might be stuck.
6) Short or Long domains – A short domain name is more memorable, but less likely to be available. A longer domain is harder to remember, but can contain more keywords which is important as some of the search engines, use keywords in a domain name as part of the search algorithm.
7) Which Top Level Domain Type - .com, .co.uk , .net etc This is a question I am often asked. There is no evidence that any domain name type is given preference by the search engines. However some search engines such as Google, have local searches e.g www.google.co.uk which do select local content. Customer often get re-assurance from seeing a local TLD as they know they are dealing with a local company etc. You can, of course, register all of them!
8) Variations – If your prefered domain name is not available then its always worth trying a prefix my e.g mydomains.com or suffix e.g domains4U.com etc
Top 10 Search Engine Positioning Mistakes!
"Do You Make These Search Engine Positioning Mistakes?"
By Arun Agrawal
Search Engine Positioning is the art of optimizing your web site so that it gets into a high position on the search engine results page whenever someone searches for keywords that relate to your products and services.
However, some people make basic mistakes while designing their web site and as a result, never make it to the top. Even if they work hard on it! Or may be waste a lot of money on useless tools and services.
Do you make these mistakes too?
1. Designing a Frames-based web site
This one is the biggest loser of them all. Frames may make the job of maintaining a very big and complicated web site easy but search engine absolutely hate them. Most of the search engines cannot find out their way easily through them and end up indexing only the home page.
Now imagine this. One of your internal pages has been reported by the search engines and the user has clicked on it. What a mess! The page looks orphan without the outer frame and the navigation.
Lose your frames right away. You will start getting positive improvements the moment you redesign your site without frames.
2. Having an all-Flash or graphic-only home page
This is another classic mistake. Many designers design web site home pages like brochures. A beautiful cover which has to be opened to read. But on the Internet every click takes away some prospects. Did they click your ENTER button or the Back button?
You see, search engines need content to index. If you don't have content on the home page but only a Flash movie or a big animated graphic, how will the search engine know what you deal in. And why will it give you a high enough ranking?
3. Not having a good title
What's your title, Sir?
A good title is an absolute must for getting a good search engine position and the most vital thing -- the click-through. With the title, you are always walking a tightrope. You need a title with your most important keyword near the beginning but it should still appeal to the human reading the results.
Don't, don't stuff it with the keywords. How does this look to you --
Search engine position, search engine positioning, search engine ranking
If you saw this in the search engine results, will you click on this or you will prefer-
Top 10 Search engine positioning mistakes!
4. Hosting your site with a FREE host
It takes away all your credibility. You want to do business from your web site. Right? And you can't even afford a decent web hosting package. How do you expect your prospect to trust you?
Most of the search engines do not spider web sites hosted on the free hosts. Even if they do, they rank them quite low. How many geocities web sites have you seen in the top 10?
Also, will you be comfortable buying your merchandise from someone who can't even afford a small shop? And web site hosting is much cheaper!
Do you want your visitor to look at your message or look at the pop-up that your free web host popped over your site?
Go get a good web hosting package right away.
5. Putting all links on Javascript
Google and many other search engines don't read and process JavaScript. So if you have all your links on JavaScript only, Google is blind to them.
You must have at least one text-based link to all the pages that you want to link to. And the anchor text (the visible text on the site) should contain your important keywords, not "Click here".
6. Stuffing lots of keywords in the keywords tag
Do you have a keywords tag that lists all the words related to your product in a big long series? This is a certain recipe to invite negative points.
While many search engines have already started to ignore keywords tag precisely because of this misuse, you should have the keywords tag for the search engines that still use them. It also serves as a reminder of the keywords that you are optimizing for.
However, put only the 2-3 most important keywords in there. Here's a quick test - don't put any term in the keywords tag if it does not appear at least once on the body copy.
7. Not having any outgoing links
Do you know why the Internet is called the Web? Because the web sites link to each other. If you are only having incoming links but don't have any outbound links, it is not appreciated by the search engines as it violates the web-like structure of the Web.
Because some people try to conserve PageRank (a proprietary index used by Google to measure link popularity), they avoid having any outbound links. This is one big myth. You can get very good points if you have some outbound links with keyword-rich anchor text and preferably keyword-rich target URL also.
Of course, you should not turn your web page into a link-farm. There should be a few good links amidst some good content.
8. Insisting on session variables and cookies to show information
Session variables are used extensively by ecommerce-enabled sites. This is to trace the path used by the visitor. Shopping cart and various other applications also benefit by using session variables. However it should be possible to visit the various information related and sales pages without needing to have session variables.
Since you can't put cookies on the search engine spiders, they can't index your pages properly if the navigation requires cookies and session variables.
9. Regularly submitting your site to the search engines
"We will submit your site to the top 250,000 search engines every month for only $29.95." Who has not seen these ads or received Spam with similar messages?
And which are those 250,000 search engines? There are only about 8-10 top search engines worth bothering about. And a handful of directories.
With most of the search engines, you only need to submit once to get spidered and then they will keep your listing fresh by crawling your site at regular intervals. All you need to do is to keep adding fresh content to your site and the search engines will absolutely love you. In fact, Google prefers to locate you through a link and not through the URL submission page.
For some sites like DMOZ, if you resubmit while you are waiting to be indexed, you entry is pushed to the end of the queue. So you can resubmit regularly and never get indexed :(
10. Optimizing for more than 2 or 3 search terms
It is virtually impossible to optimize a page for more than 2-3 keywords without diluting everything. Don't try to work on more than 3 phrases on one page. Split.
Get similar phrases together and work on those in this page. Take 2 or 3 out of the other phrases and develop a new page with entirely new copy. Remember, you cannot just copy the same page and squeeze these new phrases in there. It will look very funny to the visitor.
By Arun Agrawal
Search Engine Positioning is the art of optimizing your web site so that it gets into a high position on the search engine results page whenever someone searches for keywords that relate to your products and services.
However, some people make basic mistakes while designing their web site and as a result, never make it to the top. Even if they work hard on it! Or may be waste a lot of money on useless tools and services.
Do you make these mistakes too?
1. Designing a Frames-based web site
This one is the biggest loser of them all. Frames may make the job of maintaining a very big and complicated web site easy but search engine absolutely hate them. Most of the search engines cannot find out their way easily through them and end up indexing only the home page.
Now imagine this. One of your internal pages has been reported by the search engines and the user has clicked on it. What a mess! The page looks orphan without the outer frame and the navigation.
Lose your frames right away. You will start getting positive improvements the moment you redesign your site without frames.
2. Having an all-Flash or graphic-only home page
This is another classic mistake. Many designers design web site home pages like brochures. A beautiful cover which has to be opened to read. But on the Internet every click takes away some prospects. Did they click your ENTER button or the Back button?
You see, search engines need content to index. If you don't have content on the home page but only a Flash movie or a big animated graphic, how will the search engine know what you deal in. And why will it give you a high enough ranking?
3. Not having a good title
What's your title, Sir?
A good title is an absolute must for getting a good search engine position and the most vital thing -- the click-through. With the title, you are always walking a tightrope. You need a title with your most important keyword near the beginning but it should still appeal to the human reading the results.
Don't, don't stuff it with the keywords. How does this look to you --
Search engine position, search engine positioning, search engine ranking
If you saw this in the search engine results, will you click on this or you will prefer-
Top 10 Search engine positioning mistakes!
4. Hosting your site with a FREE host
It takes away all your credibility. You want to do business from your web site. Right? And you can't even afford a decent web hosting package. How do you expect your prospect to trust you?
Most of the search engines do not spider web sites hosted on the free hosts. Even if they do, they rank them quite low. How many geocities web sites have you seen in the top 10?
Also, will you be comfortable buying your merchandise from someone who can't even afford a small shop? And web site hosting is much cheaper!
Do you want your visitor to look at your message or look at the pop-up that your free web host popped over your site?
Go get a good web hosting package right away.
5. Putting all links on Javascript
Google and many other search engines don't read and process JavaScript. So if you have all your links on JavaScript only, Google is blind to them.
You must have at least one text-based link to all the pages that you want to link to. And the anchor text (the visible text on the site) should contain your important keywords, not "Click here".
6. Stuffing lots of keywords in the keywords tag
Do you have a keywords tag that lists all the words related to your product in a big long series? This is a certain recipe to invite negative points.
While many search engines have already started to ignore keywords tag precisely because of this misuse, you should have the keywords tag for the search engines that still use them. It also serves as a reminder of the keywords that you are optimizing for.
However, put only the 2-3 most important keywords in there. Here's a quick test - don't put any term in the keywords tag if it does not appear at least once on the body copy.
7. Not having any outgoing links
Do you know why the Internet is called the Web? Because the web sites link to each other. If you are only having incoming links but don't have any outbound links, it is not appreciated by the search engines as it violates the web-like structure of the Web.
Because some people try to conserve PageRank (a proprietary index used by Google to measure link popularity), they avoid having any outbound links. This is one big myth. You can get very good points if you have some outbound links with keyword-rich anchor text and preferably keyword-rich target URL also.
Of course, you should not turn your web page into a link-farm. There should be a few good links amidst some good content.
8. Insisting on session variables and cookies to show information
Session variables are used extensively by ecommerce-enabled sites. This is to trace the path used by the visitor. Shopping cart and various other applications also benefit by using session variables. However it should be possible to visit the various information related and sales pages without needing to have session variables.
Since you can't put cookies on the search engine spiders, they can't index your pages properly if the navigation requires cookies and session variables.
9. Regularly submitting your site to the search engines
"We will submit your site to the top 250,000 search engines every month for only $29.95." Who has not seen these ads or received Spam with similar messages?
And which are those 250,000 search engines? There are only about 8-10 top search engines worth bothering about. And a handful of directories.
With most of the search engines, you only need to submit once to get spidered and then they will keep your listing fresh by crawling your site at regular intervals. All you need to do is to keep adding fresh content to your site and the search engines will absolutely love you. In fact, Google prefers to locate you through a link and not through the URL submission page.
For some sites like DMOZ, if you resubmit while you are waiting to be indexed, you entry is pushed to the end of the queue. So you can resubmit regularly and never get indexed :(
10. Optimizing for more than 2 or 3 search terms
It is virtually impossible to optimize a page for more than 2-3 keywords without diluting everything. Don't try to work on more than 3 phrases on one page. Split.
Get similar phrases together and work on those in this page. Take 2 or 3 out of the other phrases and develop a new page with entirely new copy. Remember, you cannot just copy the same page and squeeze these new phrases in there. It will look very funny to the visitor.
Unique Features that leading Web Hosts Are Now Offering
Some web hosts are offering more than others for the same price or even for a lower price. There is no denying the fact that as competition increases amongst web hosting services, many are looking for ways and means to stand out and be different from their competitors. The result is that web hosting service standards are constantly on the rise and webmasters are constantly enjoying amazing new features that were previously not there. Let us take a look at a few that some web hosts are now regularly offering to their clients.
There are website hosts that help clients publish and manage their own email newsletters or ezines. This is a powerful marketing tool that helps increase sales. Some hosts go further and also offer an unlimited number of auto responders. This helps a site owner automatically follow up with prospects and thus dramatically increase the chances of making a sale.
We also now have hosting services that help you set up set up your own affiliate program. Affiliate programs are the proven most effective way of getting traffic and profits for webmasters. Pioneered by sites like Amazon.com, this is where you enable other website owners to promote your site and products on their site and in return earn commissions from the sales that result from traffic that they have referred to your site.
Another popular emerging new feature from hosts is the service that helps you protect your download page where you are selling digital products like e-books or software from your site. The number of hackers is on the increase and this is an increasingly vital service for many webmasters.
Some hosting services are also addressing the rapidly increasing menace of junk mail and provide quality filters to protect your email accounts. Some even provide built-in anti-virus software so that email that arrives with viruses, is automatically deleted.
There are website hosts that help clients publish and manage their own email newsletters or ezines. This is a powerful marketing tool that helps increase sales. Some hosts go further and also offer an unlimited number of auto responders. This helps a site owner automatically follow up with prospects and thus dramatically increase the chances of making a sale.
We also now have hosting services that help you set up set up your own affiliate program. Affiliate programs are the proven most effective way of getting traffic and profits for webmasters. Pioneered by sites like Amazon.com, this is where you enable other website owners to promote your site and products on their site and in return earn commissions from the sales that result from traffic that they have referred to your site.
Another popular emerging new feature from hosts is the service that helps you protect your download page where you are selling digital products like e-books or software from your site. The number of hackers is on the increase and this is an increasingly vital service for many webmasters.
Some hosting services are also addressing the rapidly increasing menace of junk mail and provide quality filters to protect your email accounts. Some even provide built-in anti-virus software so that email that arrives with viruses, is automatically deleted.
Unlimited Bandwidth in Web Hosting
Bandwidth explained:
Bandwidth is the amount of data transfer that you are allowed to have for a hosting package i.e. Let’s say you have a web page that is 48KB in size, now each time a user opens your site and goes to that page S/he downloads 48 KB of information on to their computer. If a 100 users view that page one time each then there has been a total of 4800 KB of data transferred from the server on which your files are stored for the computer of users.
Size of web Page: 48 KB
Number of users who viewed the web page: 100
Total amount of data transferred: 48KB * 100 = 4800 KB
Bandwidth is the term that is used to denote the amount of data that has been transferred from your web space.
The amount of bandwidth that you require while choosing a host depends on two factors:
> The size of your site.
> The popularity of your site.
If your site is not very huge and you do not have any audio/video downloads and it’s not very popular i.e. not a lot of people visit your site then you do not really require a lot of bandwidth, on a average a web site uses up only 500 MB of bandwidth per month. Or if your site is small but extremely popular then you might have to go for a web hosting package that offers high bandwidth.
On the other hand if your web site is huge, providing audio/video downloads, as well as being very popular then you would certainly require a huge amount of bandwidth. Let’s say you have a video file that is 150 MB in size and in a single day a 100 visitors download the file. This means that 15 GB of bandwidth will have been used. If you multiply that by 30 days for the month it comes to 450 GB.
The unlimited bandwidth controversy
For some time now a lot of hosting companies are supposedly providing "unlimited bandwidth" for their web hosting packages.
It’s absolutely true, you can have unlimited bandwidth. However, you will need an unlimited amount of money by your side! Jokes apart, if you ever come across such a host it would be best to turn around and run back the way you came from.
Just think, if you can get unlimited bandwidth for $25-30 a month then why aren’t big companies like Sun, Microsoft etc. not hosted there? In fact, why isn't everyone hosted there? For that matter, if unlimited is a standard feature then why don’t all the hosts offer it? Is it because it is expensive and requires better hardware? No, it’s because some hosts are honest and don’t give in to such gimmicks.
Statistically speaking, a T1 Internet connection (huge broadband) equals approximately 500GB per month and costs around $1200 per month. So how can it be possible to get the same or unlimited for $30 a month?
There are a lot of ways you can be duped by these ‘ unlimited’ hosts; here are just a few of them:
The secret of ‘unlimited’ is actually buried in the Terms of Service by the host. Do not be surprised to find that unlimited = 15 GB.
The host may restrict the sort of files that you can host on their server. Generally image galleries and audio/video files attract a lot more downloads thereby resulting in higher bandwidth consumption. So if there are no files of this type, your site won’t really require a lot of bandwidth.
Some newly opened hosts use it as a scam. They take your money and after a few months when their server starts to become slow or reaches its limit, they run… with your money!
Some hosts outline in their Terms of Service that you can have unlimited bandwidth as long as you qualify for it. i.e. Your site must use less then, let’s say 2 GB of bandwidth in order to qualify for the unlimited bandwidth feature. As soon as your site goes over that limit they either start charging you for it or cut off your downloads altogether.
In life it’s a universal truth that you always get what you pay for, and it’s no different for web hosting.
If a host is using a cheap advertising gimmick like ‘unlimited’ bandwidth they maybe lying about a few other things too. Their ‘dedicated’ support team could be a single person (the hoster itself in most cases) sitting in front of a computer and taking your calls.
Do you really want unlimited bandwidth hosting from hosts that have very limited resources at their disposal? Or, do you want to go for a host that has spent thousands of dollars on setting up a good network infrastructure, servers, and a highly qualified and dedicated support team? The choice ultimately is yours and yours alone.
Bandwidth is the amount of data transfer that you are allowed to have for a hosting package i.e. Let’s say you have a web page that is 48KB in size, now each time a user opens your site and goes to that page S/he downloads 48 KB of information on to their computer. If a 100 users view that page one time each then there has been a total of 4800 KB of data transferred from the server on which your files are stored for the computer of users.
Size of web Page: 48 KB
Number of users who viewed the web page: 100
Total amount of data transferred: 48KB * 100 = 4800 KB
Bandwidth is the term that is used to denote the amount of data that has been transferred from your web space.
The amount of bandwidth that you require while choosing a host depends on two factors:
> The size of your site.
> The popularity of your site.
If your site is not very huge and you do not have any audio/video downloads and it’s not very popular i.e. not a lot of people visit your site then you do not really require a lot of bandwidth, on a average a web site uses up only 500 MB of bandwidth per month. Or if your site is small but extremely popular then you might have to go for a web hosting package that offers high bandwidth.
On the other hand if your web site is huge, providing audio/video downloads, as well as being very popular then you would certainly require a huge amount of bandwidth. Let’s say you have a video file that is 150 MB in size and in a single day a 100 visitors download the file. This means that 15 GB of bandwidth will have been used. If you multiply that by 30 days for the month it comes to 450 GB.
The unlimited bandwidth controversy
For some time now a lot of hosting companies are supposedly providing "unlimited bandwidth" for their web hosting packages.
It’s absolutely true, you can have unlimited bandwidth. However, you will need an unlimited amount of money by your side! Jokes apart, if you ever come across such a host it would be best to turn around and run back the way you came from.
Just think, if you can get unlimited bandwidth for $25-30 a month then why aren’t big companies like Sun, Microsoft etc. not hosted there? In fact, why isn't everyone hosted there? For that matter, if unlimited is a standard feature then why don’t all the hosts offer it? Is it because it is expensive and requires better hardware? No, it’s because some hosts are honest and don’t give in to such gimmicks.
Statistically speaking, a T1 Internet connection (huge broadband) equals approximately 500GB per month and costs around $1200 per month. So how can it be possible to get the same or unlimited for $30 a month?
There are a lot of ways you can be duped by these ‘ unlimited’ hosts; here are just a few of them:
The secret of ‘unlimited’ is actually buried in the Terms of Service by the host. Do not be surprised to find that unlimited = 15 GB.
The host may restrict the sort of files that you can host on their server. Generally image galleries and audio/video files attract a lot more downloads thereby resulting in higher bandwidth consumption. So if there are no files of this type, your site won’t really require a lot of bandwidth.
Some newly opened hosts use it as a scam. They take your money and after a few months when their server starts to become slow or reaches its limit, they run… with your money!
Some hosts outline in their Terms of Service that you can have unlimited bandwidth as long as you qualify for it. i.e. Your site must use less then, let’s say 2 GB of bandwidth in order to qualify for the unlimited bandwidth feature. As soon as your site goes over that limit they either start charging you for it or cut off your downloads altogether.
In life it’s a universal truth that you always get what you pay for, and it’s no different for web hosting.
If a host is using a cheap advertising gimmick like ‘unlimited’ bandwidth they maybe lying about a few other things too. Their ‘dedicated’ support team could be a single person (the hoster itself in most cases) sitting in front of a computer and taking your calls.
Do you really want unlimited bandwidth hosting from hosts that have very limited resources at their disposal? Or, do you want to go for a host that has spent thousands of dollars on setting up a good network infrastructure, servers, and a highly qualified and dedicated support team? The choice ultimately is yours and yours alone.
Useful Tips When Applying For A Web Host Provider
Once you have considered the design for your website and it is ready to be hosted, there are some matters to be considered when choosing the adequate web host:
I - Accessibility of the site?
Once you have applied for a web host provider you should take several aspects into account such as the time it takes to load or the period of time it is up.These aspects are very important because if there are problems related to them, this can create extreme annoyance and renouncement of the possible visitors.
The same possible visitors can also have problems in finding your web page, as search engines do not show those who are always down or have difficulties in loading.
The best method to acknowledge if a server is usually up would be to take a look over the reviews written by other persons who have applied for the server before you.
II - Does the provider offer SSL??
In the case of a hobby websiter or, in other words, if you will not be making any transactions on that particular website, the SSL protection is not necessary.In the other case, if transactions should be made in the near future it is necessary for you to choose the webhost which includes the SSL protection upfront.
SSL is generally used for encrypting any piece of information such as:credit card codes, names, etc.
Deciding to subscribe to a webhost which does not comprise of SSL protection and choosing afterwards to have it installed, could turn up to be more expensive than having applied for a webhost which provides SSL in the first place.
Websiters which have Automatic SSL protection can be exemplified by www.powweb.com and www.ipowerweb.com
III - Is server side scripting available from the server?
Despite of the fact that these server side scripting is provided by almost all servers, it is still advisable to check out if they do.Pages changing in real time are given the chance to be created by the webmasters due to the server side scripting.
For instance, in the case of running a business and having all products arranged in a database, the server side scripting will give off the pages by means of the ranges the customers choose to see.
You should not think of using a server which does not provide functionality for a server side scripting. www.powweb.com and www.ipowerweb.com can also be shown as examples for sites which comprise of servers side scripting.
IV - Customer Support
The support given to customers is of an utmost importance when choosing a web hoser.Even in the case of an experienced webmaster, I am sure that there are still some questions to be asked when signing up with a website.Some of them have created special forums for frequently asked questions(FAQ-S).Actually the only one of this type I found up to now is www.powweb.com.
Even tough these aspects are widely known, the attention should be drawn anyway, for there are many persons who pay significant sums after having signed to a web hoster on the basis of having ignored these conditions.Taken this into account, the collaboration should be nothing but successfully.
I - Accessibility of the site?
Once you have applied for a web host provider you should take several aspects into account such as the time it takes to load or the period of time it is up.These aspects are very important because if there are problems related to them, this can create extreme annoyance and renouncement of the possible visitors.
The same possible visitors can also have problems in finding your web page, as search engines do not show those who are always down or have difficulties in loading.
The best method to acknowledge if a server is usually up would be to take a look over the reviews written by other persons who have applied for the server before you.
II - Does the provider offer SSL??
In the case of a hobby websiter or, in other words, if you will not be making any transactions on that particular website, the SSL protection is not necessary.In the other case, if transactions should be made in the near future it is necessary for you to choose the webhost which includes the SSL protection upfront.
SSL is generally used for encrypting any piece of information such as:credit card codes, names, etc.
Deciding to subscribe to a webhost which does not comprise of SSL protection and choosing afterwards to have it installed, could turn up to be more expensive than having applied for a webhost which provides SSL in the first place.
Websiters which have Automatic SSL protection can be exemplified by www.powweb.com and www.ipowerweb.com
III - Is server side scripting available from the server?
Despite of the fact that these server side scripting is provided by almost all servers, it is still advisable to check out if they do.Pages changing in real time are given the chance to be created by the webmasters due to the server side scripting.
For instance, in the case of running a business and having all products arranged in a database, the server side scripting will give off the pages by means of the ranges the customers choose to see.
You should not think of using a server which does not provide functionality for a server side scripting. www.powweb.com and www.ipowerweb.com can also be shown as examples for sites which comprise of servers side scripting.
IV - Customer Support
The support given to customers is of an utmost importance when choosing a web hoser.Even in the case of an experienced webmaster, I am sure that there are still some questions to be asked when signing up with a website.Some of them have created special forums for frequently asked questions(FAQ-S).Actually the only one of this type I found up to now is www.powweb.com.
Even tough these aspects are widely known, the attention should be drawn anyway, for there are many persons who pay significant sums after having signed to a web hoster on the basis of having ignored these conditions.Taken this into account, the collaboration should be nothing but successfully.
Web Hosting Basics
If you have decided you or your company is in need of a website, you will have to purchase web hosting services from a hosting company. There are many different web-hosting companies to choose from, and they can easily be found on the internet. If you do a quick search for them in any search engine, you will find that there are almost too many to count. Choosing the company that is right for you can be a harrowing experience, but there are really only a few basic things to consider.
The first factor to consider when choosing a web hosting company is how much space they will give you for your account. If you merely want a single page on the Internet with little or no graphics, you can get by with purchasing an account with the smallest amount of space available. However, if you are planning to create a full e-commerce site with multiple pages and order forms, you will need to make sure you have enough server space to support your entire operation.
Before you sign your web-hosting contract, you will first have to choose and purchase a domain name. Though many of the names you might want are already taken, you can often find one that suits your needs, especially if you get creative with it. For instance, if your business is called Cards For You and that domain name is already taken, you might consider choosing More Cards For You or Cards For You Today. The possibilities are endless, and with a little thought you will be able to think of a snappy domain name.
You can often purchase a domain name through your web hosting company, or you can purchase it through a private domain name retailer. These companies are very easy to find. Often times, if you type the domain name you want into a search engine, a domain name seller will pop up if the name is not already taken. You can purchase a domain name for a year at a time, or for several years, depending on how much you want to invest at the get-go.
Once you have a domain name, you will of course have to create a website to put on the Internet. There are many do-it-yourself web design programs that are fairly user friendly. Software like FrontPage makes web design a cut and paste, fill in the blank soft of affair. However, if you would like a more professional look, you can use programs like Dreamweaver or Image Ready to make your sites. There are always freelance web designers looking for work who are ready to take on your cause if you are not savvy enough to do it yourself.
Web hosting companies give passwords to allow you access your space on their servers. You can upload files and pages using their own interface programs, or you can utilize the upload tools built in to your web design program. Once you upload a page, it is important to make sure it looks correct on a variety of different web browsers. Because each browser interprets information differently, you may run into trouble if you build a site while only previewing it in Internet Explorer. There are often compatibility issues between Safari and Mozilla browsers that distort site tables and images.
However, once you work out the kinks and create an excellent site, all you have to do is pay your web hosting bills, and your site will be available for the whole world to see. Web hosting companies usually offer options regarding payment plans. You can pay for a year at a time, or you can monthly or quarterly to maintain your place on the World Wide Web.
The first factor to consider when choosing a web hosting company is how much space they will give you for your account. If you merely want a single page on the Internet with little or no graphics, you can get by with purchasing an account with the smallest amount of space available. However, if you are planning to create a full e-commerce site with multiple pages and order forms, you will need to make sure you have enough server space to support your entire operation.
Before you sign your web-hosting contract, you will first have to choose and purchase a domain name. Though many of the names you might want are already taken, you can often find one that suits your needs, especially if you get creative with it. For instance, if your business is called Cards For You and that domain name is already taken, you might consider choosing More Cards For You or Cards For You Today. The possibilities are endless, and with a little thought you will be able to think of a snappy domain name.
You can often purchase a domain name through your web hosting company, or you can purchase it through a private domain name retailer. These companies are very easy to find. Often times, if you type the domain name you want into a search engine, a domain name seller will pop up if the name is not already taken. You can purchase a domain name for a year at a time, or for several years, depending on how much you want to invest at the get-go.
Once you have a domain name, you will of course have to create a website to put on the Internet. There are many do-it-yourself web design programs that are fairly user friendly. Software like FrontPage makes web design a cut and paste, fill in the blank soft of affair. However, if you would like a more professional look, you can use programs like Dreamweaver or Image Ready to make your sites. There are always freelance web designers looking for work who are ready to take on your cause if you are not savvy enough to do it yourself.
Web hosting companies give passwords to allow you access your space on their servers. You can upload files and pages using their own interface programs, or you can utilize the upload tools built in to your web design program. Once you upload a page, it is important to make sure it looks correct on a variety of different web browsers. Because each browser interprets information differently, you may run into trouble if you build a site while only previewing it in Internet Explorer. There are often compatibility issues between Safari and Mozilla browsers that distort site tables and images.
However, once you work out the kinks and create an excellent site, all you have to do is pay your web hosting bills, and your site will be available for the whole world to see. Web hosting companies usually offer options regarding payment plans. You can pay for a year at a time, or you can monthly or quarterly to maintain your place on the World Wide Web.
Web Hosting Operating Systems Explained
A few time ago appeared a lot disagreements between opinions on the internet regarding, which is the best operating system for web hosting. There are people who hate windows, there are people who love FreeBSD and many others.
The thing is that the best system that suits you depends on what you are doing. The servers and the softwares, all run on a program named operating system. on a personal computer you will probably have windows ME, XP, NT or something similar to those. You can call this program the operating system. Any hosting server also needs running on an operating system. There are 3 different versions.
The first one powered by Microsoft is Windows. So, Microsoft also makes a system designed for servers. Microsoft products can trill integrate in this operating systems. It also allows web sites to run Active Server Pages. The Microsoft servers also allow the integration of SQL databases. The only problem of the Microsof web hosting servers is that they are very expensive. You will probably find one that costs several thousands of dollars.
The second version for web hosting servers is Linux. Linux was created and developed by some individuals who wrote the main part of the Linux operating system. After that, there were added some other parts to customize the operating system for the particular use of any user. There are many companies that market Linux, like Red Hat, Debian. The main advantage of Linux is that is compatible with PHP. Also it's very stable and has a great security. The best thing about it is that Linux is free.
The third version of operating system for web hosting servers is Unix. Unix is almost the same thing as Linux. If we think more, we will find more similarities than differences between the two programs. The most important difference is the way they came to the world. So let's make it clear. Linux is something like a cousin of Unix. There are two main Unix-based operating systems: FreeBSD and OpenBSD. The good thing about this systems is that they seem to be very stable once you manage to install them. But they are very hard to install. OpenBSD is also known to be one of the most secure operating system in the world. But with OpenBSd you will have to sacrifice some features for a plus of security. Again the best thing about these systems is that they are both free.
The best for you depends on what you are going to do with it. If you want great security, you should try OpenBSd. If you are looking for compatibility with all the windows products, then choose Windows. For compatibility with PHP programing language choose Linux.The fact is that one cannot tell which system is best, but employing and using it according to his needs.
The thing is that the best system that suits you depends on what you are doing. The servers and the softwares, all run on a program named operating system. on a personal computer you will probably have windows ME, XP, NT or something similar to those. You can call this program the operating system. Any hosting server also needs running on an operating system. There are 3 different versions.
The first one powered by Microsoft is Windows. So, Microsoft also makes a system designed for servers. Microsoft products can trill integrate in this operating systems. It also allows web sites to run Active Server Pages. The Microsoft servers also allow the integration of SQL databases. The only problem of the Microsof web hosting servers is that they are very expensive. You will probably find one that costs several thousands of dollars.
The second version for web hosting servers is Linux. Linux was created and developed by some individuals who wrote the main part of the Linux operating system. After that, there were added some other parts to customize the operating system for the particular use of any user. There are many companies that market Linux, like Red Hat, Debian. The main advantage of Linux is that is compatible with PHP. Also it's very stable and has a great security. The best thing about it is that Linux is free.
The third version of operating system for web hosting servers is Unix. Unix is almost the same thing as Linux. If we think more, we will find more similarities than differences between the two programs. The most important difference is the way they came to the world. So let's make it clear. Linux is something like a cousin of Unix. There are two main Unix-based operating systems: FreeBSD and OpenBSD. The good thing about this systems is that they seem to be very stable once you manage to install them. But they are very hard to install. OpenBSD is also known to be one of the most secure operating system in the world. But with OpenBSd you will have to sacrifice some features for a plus of security. Again the best thing about these systems is that they are both free.
The best for you depends on what you are going to do with it. If you want great security, you should try OpenBSd. If you are looking for compatibility with all the windows products, then choose Windows. For compatibility with PHP programing language choose Linux.The fact is that one cannot tell which system is best, but employing and using it according to his needs.
Web Hosting: Price vs. Quality
As the Internet expands, demand for different web-hosting services increases proportionally. Additional numbers of people are joining the web world every day with personal sites for their business or organization. Many people choose low-cost solutions to host their web site, but it if your web site is important to you, you should consider quality as much as price.
For instance, putting your site on a low costs web host can affect the speed at which customers access it. Many surfers on broadband connections get annoyed when site’s server does not keep up with their connection. If it does not offer fast access and downloads, people will be reluctant to revisit the site. They would leave the place with a negative impression about you result in long term economic loss.
A well-established web host may charge more for the facilities but in the long run they may offer better and latest services complying with the trends in the market. Some high quality hosts even offers free add-ones and promotions. The features like free web site builder or support for MySQL databases ensure that the ultimate cost involved in building a productive website are a lesser amount. These facilities may not be available when one goes for a cheaper web host – or you may have to pay extra for them!
The cheapest web hosts may not always have a good reputation, either. Reputable companies in the web hosting business have a well-established infrastructure that ensures better services. Their servers tend to be down less frequently and they are less likely to go out of business (and take your data with them!).
Thus it is advisable to check out a host’s reputation and quality as well as its price. The good news is, there are some web hosts that offer both outstanding service as well as competitive prices. Don’t sell yourself short with anything else!
For instance, putting your site on a low costs web host can affect the speed at which customers access it. Many surfers on broadband connections get annoyed when site’s server does not keep up with their connection. If it does not offer fast access and downloads, people will be reluctant to revisit the site. They would leave the place with a negative impression about you result in long term economic loss.
A well-established web host may charge more for the facilities but in the long run they may offer better and latest services complying with the trends in the market. Some high quality hosts even offers free add-ones and promotions. The features like free web site builder or support for MySQL databases ensure that the ultimate cost involved in building a productive website are a lesser amount. These facilities may not be available when one goes for a cheaper web host – or you may have to pay extra for them!
The cheapest web hosts may not always have a good reputation, either. Reputable companies in the web hosting business have a well-established infrastructure that ensures better services. Their servers tend to be down less frequently and they are less likely to go out of business (and take your data with them!).
Thus it is advisable to check out a host’s reputation and quality as well as its price. The good news is, there are some web hosts that offer both outstanding service as well as competitive prices. Don’t sell yourself short with anything else!
Web Hosting Providers Rule The Web
It has been reported there are currently more than a staggering 50,000 web hosting providers all competing for the honour of hosting your website.
Every day dozens of new web hosting compaines are launching and struggling to get your attention and your web hosting business.
Even though the web hosting industry is really quite young, it is certainly one of the most competetive and cut-throat industries on the web today. Yet the growth of this marketplace is assured for the forseeable future.
Now each and every week it is estimated more than 50,000 websites are launched and need to be hosted somewhere online. This figure continues to grow and grow.
In fact the current monthly count for the number of searches at Yahoo for the term 'web hosting' is a whopping 2,149,851. That's right, over 2 million!
Also just recently it was reported that the popularity of blogs was seeing tens of thousands of new blogs launched each and every day. While many of these are hosted freely, the more serious bloggers each require an account with a reliable web hosting provider.
Of course every paid web hosting account usually requires at least one domain name registration. Here are some amazing domain name figures for you:
The registrar holding the largest number of domain names is said to be WildWestDomains. They may be better known to you as Godaddy. They currently hold over an estimated 5 million domain name registrations!
The registrar holding the second largest number of domain names is estimated to be Enom. The registrar holding the third largest number of domain names is estimated to be Networksolutions.
Domain Name Registration Growth:
By far the most popular top level domain is the .com There are currently over an estimated 40 million of these registered.
The .com top level domain currently holds over an estimated 70 percent of the domain name marketplace.
The .net top level domain currently holds just over an estimated 10 percent of the domain name marketplace.
The good news for web hosting and domain name customers is that incredible deals have become available as competition increases among web hosting providers.
In fact the price of web hosting has plumeted to just under $10 per month for a quality service. Domain names that cost up to $35 just a fews years ago can now be bought for as little as $4.99.
This is a winning situation for both the web hosting providers and their customers. The quality of service continues to grow. The new web hosting providers must impress their customers to compete with more established organisations.
There has never been a better time to find a web hosting provider and establish an internet presence of your own.
Every day dozens of new web hosting compaines are launching and struggling to get your attention and your web hosting business.
Even though the web hosting industry is really quite young, it is certainly one of the most competetive and cut-throat industries on the web today. Yet the growth of this marketplace is assured for the forseeable future.
Now each and every week it is estimated more than 50,000 websites are launched and need to be hosted somewhere online. This figure continues to grow and grow.
In fact the current monthly count for the number of searches at Yahoo for the term 'web hosting' is a whopping 2,149,851. That's right, over 2 million!
Also just recently it was reported that the popularity of blogs was seeing tens of thousands of new blogs launched each and every day. While many of these are hosted freely, the more serious bloggers each require an account with a reliable web hosting provider.
Of course every paid web hosting account usually requires at least one domain name registration. Here are some amazing domain name figures for you:
The registrar holding the largest number of domain names is said to be WildWestDomains. They may be better known to you as Godaddy. They currently hold over an estimated 5 million domain name registrations!
The registrar holding the second largest number of domain names is estimated to be Enom. The registrar holding the third largest number of domain names is estimated to be Networksolutions.
Domain Name Registration Growth:
By far the most popular top level domain is the .com There are currently over an estimated 40 million of these registered.
The .com top level domain currently holds over an estimated 70 percent of the domain name marketplace.
The .net top level domain currently holds just over an estimated 10 percent of the domain name marketplace.
The good news for web hosting and domain name customers is that incredible deals have become available as competition increases among web hosting providers.
In fact the price of web hosting has plumeted to just under $10 per month for a quality service. Domain names that cost up to $35 just a fews years ago can now be bought for as little as $4.99.
This is a winning situation for both the web hosting providers and their customers. The quality of service continues to grow. The new web hosting providers must impress their customers to compete with more established organisations.
There has never been a better time to find a web hosting provider and establish an internet presence of your own.
Web Hosting Strategy for Managing Multiple Websites
If you are making a comfortable living from the Internet and the Web or have a plan to achieve that goal, it's likely that you are running more than ten websites. The websites are your virtual offices. You want to your sites to be up and running 365 days, 7 days a week and 24 hours a day. Managing multiple websites is a daunting task if running one website is a hobby.
Proposed Hosting Strategy for Managing Multiple Websites
The hosting strategy we propose is to host your multiple major websites with 3-4 different hosting companies, and open a reseller account with another hosting company for 1) small and new websites, 2) web development and 3) backup. Hosting with too many hosting companies will significantly increase the time and the difficulty of managing sites, and using a single hosting company isn't a smart choice either.
Justification of the Hosting Strategy
Cost - Cost of the Web hosting isn't an issue for running a single web site whether it costs $5 or $25 a month. The difference is only a few hundred dollars or less a year. It's always nice and smart to get the most out of every single dollar in doing business. At least, a few hundred dollars difference wouldn't make or break a business. If you run 10 or even 50 websites, the cost of Web hosting alone will define the success or failure of your online adventure. To cut the hosting cost, the option is to use a reseller hosting account to host as many small or new sites as you want for about $15 a month. You host one or 2 major websites with one hosting company. Shared hosting account costs under $10 a month, and dedicated server will cost $50 or more a month.
Uptime - If your bread-and-butter maker website is down for a few hours, you'll lose hundreds of dollars and more. Even though most hosting companies promise 99.9% uptime, it's not common to see a website down for a few hours. A site could be down for a half day or even more if a hosting company is doing a major update. The hosting company may do the update in a weekend or a major holiday, but that's when many family-oriented and travel sites generate their revenues. If you could afford the loss of revenues, many websites owners can't bear the psychological loss and pressure. Hosting your sites with a few hosting companies will reduce the risk of downtime.
Application Development - For simple web application, webmasters will do development on the same production hosting site. If your ecommerce applications are complex, doing development on the production site may bring down the live site especially if you're in the process of changing configuration files or install customized applications. The option is setup a website on your reseller account for development and testing, and move the applications to production account on another server after the completion.
Backup - If you're not happy with a hosting company, a hosting company is out of business, or the servers will be down for a day or two, you can easily temporarily or permanently switch from one hosting company to other since you're familiar with the site managing tools already. If you have a backup or secondary copy running on another server, all you need for the switch is the transfer of the domain, which will take no more than a minute.
Shop Before You Buy
There're too many hosting plans to choose from a large number of hosting companies - ASP Web Hosting, Budget Hosting, Dedicated Servers, eCommerce Hosting, FrontPage Web Hosting, Hosting With Templates ( http://www.web-site-hosting-n-tools.com/hosting-with-templates/ ) , Managed Web Hosting, PHP Web Hosting, Reseller Hosting, Shared Hosting, Unix / Linux Hosting, Virtual Private Servers, Windows Hosting or Co-location Hosting. Compare the cost, hosting features, tracking records of hosting companies before making your commitment. Good luck with your online adventures.
Proposed Hosting Strategy for Managing Multiple Websites
The hosting strategy we propose is to host your multiple major websites with 3-4 different hosting companies, and open a reseller account with another hosting company for 1) small and new websites, 2) web development and 3) backup. Hosting with too many hosting companies will significantly increase the time and the difficulty of managing sites, and using a single hosting company isn't a smart choice either.
Justification of the Hosting Strategy
Cost - Cost of the Web hosting isn't an issue for running a single web site whether it costs $5 or $25 a month. The difference is only a few hundred dollars or less a year. It's always nice and smart to get the most out of every single dollar in doing business. At least, a few hundred dollars difference wouldn't make or break a business. If you run 10 or even 50 websites, the cost of Web hosting alone will define the success or failure of your online adventure. To cut the hosting cost, the option is to use a reseller hosting account to host as many small or new sites as you want for about $15 a month. You host one or 2 major websites with one hosting company. Shared hosting account costs under $10 a month, and dedicated server will cost $50 or more a month.
Uptime - If your bread-and-butter maker website is down for a few hours, you'll lose hundreds of dollars and more. Even though most hosting companies promise 99.9% uptime, it's not common to see a website down for a few hours. A site could be down for a half day or even more if a hosting company is doing a major update. The hosting company may do the update in a weekend or a major holiday, but that's when many family-oriented and travel sites generate their revenues. If you could afford the loss of revenues, many websites owners can't bear the psychological loss and pressure. Hosting your sites with a few hosting companies will reduce the risk of downtime.
Application Development - For simple web application, webmasters will do development on the same production hosting site. If your ecommerce applications are complex, doing development on the production site may bring down the live site especially if you're in the process of changing configuration files or install customized applications. The option is setup a website on your reseller account for development and testing, and move the applications to production account on another server after the completion.
Backup - If you're not happy with a hosting company, a hosting company is out of business, or the servers will be down for a day or two, you can easily temporarily or permanently switch from one hosting company to other since you're familiar with the site managing tools already. If you have a backup or secondary copy running on another server, all you need for the switch is the transfer of the domain, which will take no more than a minute.
Shop Before You Buy
There're too many hosting plans to choose from a large number of hosting companies - ASP Web Hosting, Budget Hosting, Dedicated Servers, eCommerce Hosting, FrontPage Web Hosting, Hosting With Templates ( http://www.web-site-hosting-n-tools.com/hosting-with-templates/ ) , Managed Web Hosting, PHP Web Hosting, Reseller Hosting, Shared Hosting, Unix / Linux Hosting, Virtual Private Servers, Windows Hosting or Co-location Hosting. Compare the cost, hosting features, tracking records of hosting companies before making your commitment. Good luck with your online adventures.
Web Hosting & Web Development: Unravel the Technobabble and Create a Great Site
If you’ve ever browsed the World Wide Web and wondered how you could stake your claim on the Internet, like the millions of others that have done so already, then web hosting can provide you with the services to do just that. The Internet is a great way of sharing information and it is possible for you to take a portion of the web and make it your own. This article introduces the term “web hosting” and provides some useful tips for web development once you’ve obtained some web space.
What is the World Wide Web?
The “World Wide Web” is the network of computers from all over the world that communicate with each other using the HTTP protocol, a language that allows the transmission of web documents. Be careful as this term is not synonymous with the “Internet” because it is defined as a network of networks, where the computers communicate with protocols other than HTTP. The web is what you see on your Internet browser, the web pages complete with graphics, sound and other information. All this has got to come from somewhere, and this is where web hosting comes in.
Web Hosting
The information that you see from your web browser is contained in web pages. These web pages are kept on computers called web servers. Web hosting is about the storage of the web pages so that people can access them. It is possible to host your own websites yourself but the reasons stopping most people doing this is that there are issues to consider with having the right hardware and software to successfully host your web pages. Your web pages will take a certain amount of space, users will need to download each page to view them and your Internet connection needs to be fast to offer good performance to your viewers. Using specialised companies that offer web hosting capabilities on their web servers will take most of these worries away from you but you will need to choose wisely and weigh up the costs and your needs. In addition to having access to a web server, you will also need to register a domain name (for a cost) that uniquely identifies your website.
What Web Hosting Can Do For You
The most basic service that web hosting offers is that it exposes your web pages for others to see. The other services are: email capabilities that allow for email to be received and sent from your server; database capabilities that allow for large amounts of information to be updated and accessed on the web; and dynamic content which allows for users to interact with the web pages you’ve made.
Website Development
Poorly designed websites will most likely turn away users and harm the credibility of the information it contains. Thought should be put in on the way it looks and the way you intend your users to interact with the content. It is also recommended for more complex websites, a structured development process should be followed. Here is a guide to the logical steps of web development:
· Requirements Analysis: What is the purpose of the website? What content should it contain?
· Design: How should the pages be linked? What structure should they take? How should the pages interact with the user?
· Implementation: This step is the actual coding of the websites in accordance to the previous websites.
· Testing: Does the website do what it should?
· Maintenance: Is the information on the website up-to-date?
Some useful hints for web development below are taken from software quality aspects but they apply to the development of websites as well. They are described in terms of web development:
Reliability: Is the website reliable? Do faults allow for the system to continue running?
Robustness: How does the website respond to incorrect input?
Performance: How fast does the web page respond to user’s actions? Is it efficient in processing requests and inputs?
Usability: Is the website easy to navigate and understand?
Maintainability: Is the website easy to change? Can new functionality be added?
Portability: What software requirements does the website require? Will this limit the amount of potential users?
Understandability: How well do you understand the website you’ve developed?
When designing your website, keep these quality aspects in mind as they will help you develop pages worth visiting. How to choose the way to host your website is half of the problem, the other half is to create a website that people would want to visit and come back to. Knowledge of producing a good design can help you get the most out of your creations.
What is the World Wide Web?
The “World Wide Web” is the network of computers from all over the world that communicate with each other using the HTTP protocol, a language that allows the transmission of web documents. Be careful as this term is not synonymous with the “Internet” because it is defined as a network of networks, where the computers communicate with protocols other than HTTP. The web is what you see on your Internet browser, the web pages complete with graphics, sound and other information. All this has got to come from somewhere, and this is where web hosting comes in.
Web Hosting
The information that you see from your web browser is contained in web pages. These web pages are kept on computers called web servers. Web hosting is about the storage of the web pages so that people can access them. It is possible to host your own websites yourself but the reasons stopping most people doing this is that there are issues to consider with having the right hardware and software to successfully host your web pages. Your web pages will take a certain amount of space, users will need to download each page to view them and your Internet connection needs to be fast to offer good performance to your viewers. Using specialised companies that offer web hosting capabilities on their web servers will take most of these worries away from you but you will need to choose wisely and weigh up the costs and your needs. In addition to having access to a web server, you will also need to register a domain name (for a cost) that uniquely identifies your website.
What Web Hosting Can Do For You
The most basic service that web hosting offers is that it exposes your web pages for others to see. The other services are: email capabilities that allow for email to be received and sent from your server; database capabilities that allow for large amounts of information to be updated and accessed on the web; and dynamic content which allows for users to interact with the web pages you’ve made.
Website Development
Poorly designed websites will most likely turn away users and harm the credibility of the information it contains. Thought should be put in on the way it looks and the way you intend your users to interact with the content. It is also recommended for more complex websites, a structured development process should be followed. Here is a guide to the logical steps of web development:
· Requirements Analysis: What is the purpose of the website? What content should it contain?
· Design: How should the pages be linked? What structure should they take? How should the pages interact with the user?
· Implementation: This step is the actual coding of the websites in accordance to the previous websites.
· Testing: Does the website do what it should?
· Maintenance: Is the information on the website up-to-date?
Some useful hints for web development below are taken from software quality aspects but they apply to the development of websites as well. They are described in terms of web development:
Reliability: Is the website reliable? Do faults allow for the system to continue running?
Robustness: How does the website respond to incorrect input?
Performance: How fast does the web page respond to user’s actions? Is it efficient in processing requests and inputs?
Usability: Is the website easy to navigate and understand?
Maintainability: Is the website easy to change? Can new functionality be added?
Portability: What software requirements does the website require? Will this limit the amount of potential users?
Understandability: How well do you understand the website you’ve developed?
When designing your website, keep these quality aspects in mind as they will help you develop pages worth visiting. How to choose the way to host your website is half of the problem, the other half is to create a website that people would want to visit and come back to. Knowledge of producing a good design can help you get the most out of your creations.
Web Site Hosting Plan - Key Elements
What are the key elements in a good web host package? The answer to that question depends mainly on the service you expect from the web host provider. To decide what you need, you'll need to have at least a brief understanding of the typical services and features offered by web hosting companies.
The number of e-mail accounts available might be one of the key elements in a good web host package. If your ability to send and receive e-mail is important, you'll want to carefully consider whether a particular web host package includes enough e-mail accounts to accommodate that need. Some companies tout unlimited e-mail accounts and depending on your specific needs, this might be a very favorable element of a potential host company. If you are a businessperson, remember that it's possible your company will grow in the future. While you might need to only establish one or two e-mail accounts now, consider what your future needs could be. It would probably be difficult to change hosts later if you find that you need additional (even unlimited?) e-mail accounts.
Which brings up another of the key elements in a good web host package. If you are establishing a connection with a web host provider for business purposes, consider your provider's ability to grow with your business. The last thing you want to do is start with a company that will be unable to keep up as your business grows. Changing companies later is always an option, but that transition is not likely to be without problems.
The amount of disk space that will be allotted to your web site is another of the key elements in a good web host package. While it might seem that 30 megabytes is plenty of room, the potential for growth of your company means that you could easily need more space later. If you choose a web hosting provider that simply can't offer more space, you might find that your growth will be severely limited.
Other issues that can be key elements in a good web host package include the bandwidth, security and speed. Finding a company that provides the best of all these features is likely to be a daunting task, but it is possible.
Price is naturally a key element in a good web host package as well. Prices generally vary only by a few dollars per month and the difference between paying $6.95 per month and $9.95 per month is not likely to play a significant role in the final choice. If the less expensive service provider doesn't fulfill your needs, you'll certainly face significant expense and trouble rectifying the situation later.
In the end, deciding which are the key elements in a good web host package will be up to you. If you need large storage space, that becomes an important element. If your needs include larger-than-normal space requirements, that becomes one of the most important elements in a good web host package. The true test of a good web host package is answered with one easy question: "Will this provider adequately meet my needs at a competitive price?"
The number of e-mail accounts available might be one of the key elements in a good web host package. If your ability to send and receive e-mail is important, you'll want to carefully consider whether a particular web host package includes enough e-mail accounts to accommodate that need. Some companies tout unlimited e-mail accounts and depending on your specific needs, this might be a very favorable element of a potential host company. If you are a businessperson, remember that it's possible your company will grow in the future. While you might need to only establish one or two e-mail accounts now, consider what your future needs could be. It would probably be difficult to change hosts later if you find that you need additional (even unlimited?) e-mail accounts.
Which brings up another of the key elements in a good web host package. If you are establishing a connection with a web host provider for business purposes, consider your provider's ability to grow with your business. The last thing you want to do is start with a company that will be unable to keep up as your business grows. Changing companies later is always an option, but that transition is not likely to be without problems.
The amount of disk space that will be allotted to your web site is another of the key elements in a good web host package. While it might seem that 30 megabytes is plenty of room, the potential for growth of your company means that you could easily need more space later. If you choose a web hosting provider that simply can't offer more space, you might find that your growth will be severely limited.
Other issues that can be key elements in a good web host package include the bandwidth, security and speed. Finding a company that provides the best of all these features is likely to be a daunting task, but it is possible.
Price is naturally a key element in a good web host package as well. Prices generally vary only by a few dollars per month and the difference between paying $6.95 per month and $9.95 per month is not likely to play a significant role in the final choice. If the less expensive service provider doesn't fulfill your needs, you'll certainly face significant expense and trouble rectifying the situation later.
In the end, deciding which are the key elements in a good web host package will be up to you. If you need large storage space, that becomes an important element. If your needs include larger-than-normal space requirements, that becomes one of the most important elements in a good web host package. The true test of a good web host package is answered with one easy question: "Will this provider adequately meet my needs at a competitive price?"
What is a web host reseller account?
You’re the webmaster of more than one website. You design websites for clients. Your business needs more than one site. Is a web host reseller account for you?
A web host reseller account is a web hosting account that allows you to create hosting packages to sell to your clients. You can also host multiple sites of your own using the disk space allotted to the one hosting account.
Typical features of web host reseller accounts:
They come with a reseller-level control panel that allows you to create your own packages.
You can allocate disk space and bandwidth to each site on the account and change the space and bandwidth specifications if the site’s needs change.
Most reseller accounts provide the option for private nameservers (also called private label, personalized nameservers, or virtual nameservers). For example, if your reseller account is with SomeName Hosting and your company name is ExampleName Services, your clients will enter ns1.examplename.com and ns2.examplename.com for the nameservers for their domains.
With a web host reseller account, you handle account setup, billing, and (usually) support for your clients. Your web host provider maintains the servers and answers your support questions.
While a few starter reseller hosting packages are as small as 500 MB, most reseller providers offer packages starting at 1 GB or larger. A range of packages is usually available, a few going as high as 30 GB of disk space.
A web host reseller account is a web hosting account that allows you to create hosting packages to sell to your clients. You can also host multiple sites of your own using the disk space allotted to the one hosting account.
Typical features of web host reseller accounts:
They come with a reseller-level control panel that allows you to create your own packages.
You can allocate disk space and bandwidth to each site on the account and change the space and bandwidth specifications if the site’s needs change.
Most reseller accounts provide the option for private nameservers (also called private label, personalized nameservers, or virtual nameservers). For example, if your reseller account is with SomeName Hosting and your company name is ExampleName Services, your clients will enter ns1.examplename.com and ns2.examplename.com for the nameservers for their domains.
With a web host reseller account, you handle account setup, billing, and (usually) support for your clients. Your web host provider maintains the servers and answers your support questions.
While a few starter reseller hosting packages are as small as 500 MB, most reseller providers offer packages starting at 1 GB or larger. A range of packages is usually available, a few going as high as 30 GB of disk space.
What makes a good Web Hosting Provider!
When building your website and getting it hosted online, you want your site to be up and running on the World Wide Web 24/7 without any hitches so that it is making you money all the time and all you have to worry about then is getting visitors to your site, doing seo, getting repeat visitors, maximizing your sites revenue, etc. You don’t want to have to worry about your web hosting and it’s stability.
So, when choosing a web hosting provider to host your website with, you want to try and get the best web hosting provider so that your site is always up and running smoothly on the World Wide Web.
So what makes a good Web Hosting Provider?
There are many things that make up a good web-hosting provider. Some of these include good support, good uptime, good backup system in place, good hardware, offers loads of web hosting features including email features, scripting features and more.
So where can some good Web Hosting Providers be found?
There are many places across the web where you can find some of these good web-hosting providers. A good place to start is probably using a web-hosting directory as you can easily compare these web-hosting providers against what other providers are offering that’s listed within any individual web-hosting directory. For example, with http://www.1hostseeking.com you can easily find and compare a large amount of some of the top and most reliable web-hosting providers online. You can easily compare each web host against each other so that you can easily see what they offer for the amount of money that they charge.
When choosing a web host it is also best to choose one that offers free set-up and also a money back guarantee. This is because if you find that they don’t quite offer what you need for your website, then you can easily get your money back and choose another web hosting provider.
Even if you found some web hosting providers from a web hosting directory like http://www.1hostseeking.com that offer the features that you need for your website, but you still would like further information about the quality of their service, then you could also go to a web hosting related forum and ask others about what they think about these web hosting providers that you have chosen.
After you have done all this, you should then have a good idea or a better idea of which web hosting provider you are most likely to choose to host your website.
So, when choosing a web hosting provider to host your website with, you want to try and get the best web hosting provider so that your site is always up and running smoothly on the World Wide Web.
So what makes a good Web Hosting Provider?
There are many things that make up a good web-hosting provider. Some of these include good support, good uptime, good backup system in place, good hardware, offers loads of web hosting features including email features, scripting features and more.
So where can some good Web Hosting Providers be found?
There are many places across the web where you can find some of these good web-hosting providers. A good place to start is probably using a web-hosting directory as you can easily compare these web-hosting providers against what other providers are offering that’s listed within any individual web-hosting directory. For example, with http://www.1hostseeking.com you can easily find and compare a large amount of some of the top and most reliable web-hosting providers online. You can easily compare each web host against each other so that you can easily see what they offer for the amount of money that they charge.
When choosing a web host it is also best to choose one that offers free set-up and also a money back guarantee. This is because if you find that they don’t quite offer what you need for your website, then you can easily get your money back and choose another web hosting provider.
Even if you found some web hosting providers from a web hosting directory like http://www.1hostseeking.com that offer the features that you need for your website, but you still would like further information about the quality of their service, then you could also go to a web hosting related forum and ask others about what they think about these web hosting providers that you have chosen.
After you have done all this, you should then have a good idea or a better idea of which web hosting provider you are most likely to choose to host your website.
What Makes The Best Website Hosting Company
When choosing the best website hosting company, it is important
to consider several things before making your choice. As they
say " You never get a second chance at a first impression." This
is true when we are talking about your website!
Web hosting is a service that allows users to post Web pages to
the Internet. A Web host, or hosting service provider (HSP), is
a business that provides the technologies and services needed
for Web sites to be viewed on the Web.
When you choose hosting for your website consider the following
things.
Price: Don’t simply look for the lowest price. Your website is
your lively hood and you need reliablity that you may not get
with cheap hosting.
Technical Support: Is it available 24 hours a day, 7 days a
week? If you have a question you need an answer.
Features: Various internet hosting companies offer a variety of
services. Make a list of what you know you want your website to
do. Here are a few services you will want to consider. Set up
fees, transfer fees, email aliases, site stats, contol panel,
site creation tool, front page extensions, submit to search
engines, sub domains, multiple domain discounts.
Disk Space: The amount of disk space that will be allotted to
your web site is another of the key elements in a good web host
package. While it might seem that 30 megabytes is plenty of
room, the potential for growth of your company means that you
could easily need more space later. If you choose a web hosting
provider that simply can't offer more space, you might find that
your growth will be severely limited.
E-mail accounts How many e-mail accounts do you need? You'll
probably need one for each employee and one for each department
(sales, accounts, support). Make sure you purchase a hosting
plan that has enough e-mail accounts. Also, do you want full
POPS access, Web-based e- mail, or both?
E-commerce Will you be selling goods or services through your
site? If not, there's no need to sign up for an e-commerce web
hosting service. If you are, e-commerce web hosting services
such as shopping cart software, SSL support and a merchant
account will be vital.
Speed: You need to know how fast your internet hosting provider
can provide access to your visitors.
Uptime: This may be the most important thing when choosing the
best web hosting company. You can not make money if your web
site is down.
It is reasonsable to expect to spend $20-$30 a month for a good
hosting company. I personally use Host4Profit for my hosting
needs. I have found them to be reliable, fast, offer top
customer service, and reasonably priced. They have a web hosting
affiliate program that allows you to make $10 a month for every
person you refer to them. Refer 3 and yours is free.
http://www.Host4Profit.com/cgi-bin/home.cgi?13534
Below you will find more top websites for hosting, web hosting,
cheap hosting, free web hosting and more. When considering where
to host your website you will want to consider, Webpage Space,
Bandwidth, Customer Support, Reliability, Speed, Company
Stability and of course price.
to consider several things before making your choice. As they
say " You never get a second chance at a first impression." This
is true when we are talking about your website!
Web hosting is a service that allows users to post Web pages to
the Internet. A Web host, or hosting service provider (HSP), is
a business that provides the technologies and services needed
for Web sites to be viewed on the Web.
When you choose hosting for your website consider the following
things.
Price: Don’t simply look for the lowest price. Your website is
your lively hood and you need reliablity that you may not get
with cheap hosting.
Technical Support: Is it available 24 hours a day, 7 days a
week? If you have a question you need an answer.
Features: Various internet hosting companies offer a variety of
services. Make a list of what you know you want your website to
do. Here are a few services you will want to consider. Set up
fees, transfer fees, email aliases, site stats, contol panel,
site creation tool, front page extensions, submit to search
engines, sub domains, multiple domain discounts.
Disk Space: The amount of disk space that will be allotted to
your web site is another of the key elements in a good web host
package. While it might seem that 30 megabytes is plenty of
room, the potential for growth of your company means that you
could easily need more space later. If you choose a web hosting
provider that simply can't offer more space, you might find that
your growth will be severely limited.
E-mail accounts How many e-mail accounts do you need? You'll
probably need one for each employee and one for each department
(sales, accounts, support). Make sure you purchase a hosting
plan that has enough e-mail accounts. Also, do you want full
POPS access, Web-based e- mail, or both?
E-commerce Will you be selling goods or services through your
site? If not, there's no need to sign up for an e-commerce web
hosting service. If you are, e-commerce web hosting services
such as shopping cart software, SSL support and a merchant
account will be vital.
Speed: You need to know how fast your internet hosting provider
can provide access to your visitors.
Uptime: This may be the most important thing when choosing the
best web hosting company. You can not make money if your web
site is down.
It is reasonsable to expect to spend $20-$30 a month for a good
hosting company. I personally use Host4Profit for my hosting
needs. I have found them to be reliable, fast, offer top
customer service, and reasonably priced. They have a web hosting
affiliate program that allows you to make $10 a month for every
person you refer to them. Refer 3 and yours is free.
http://www.Host4Profit.com/cgi-bin/home.cgi?13534
Below you will find more top websites for hosting, web hosting,
cheap hosting, free web hosting and more. When considering where
to host your website you will want to consider, Webpage Space,
Bandwidth, Customer Support, Reliability, Speed, Company
Stability and of course price.
What Some Web Hosts Don’t Want You To Know
Many start-up web hosts in their desperate attempt to get hosting business from you have plenty to hide. Here are some of the things they will never tell you. For some start-up web hosts, service does not exist. Low cost or budget web hosting services are the ones most likely to fall under this category. Some will not provide any information about their service while others will proudly announce that they provide 24/7 service. This is quite often not true.
Many of the low-cost web hosts have little experience in web hosting. A good way to find out about the level of service is to get the service telephone number and use it before you sign on. This should tell you a lot about the level of service you should realistically expect from the host you want to use.
The other common truth amongst many web-hosting enterprises is that they lack experience. Ensure before signing up that the company that you are going with has reasonable experience. How long has your host been in business? You do not want to be part of a start –up experiment for an important service.
One other thing you will need to be very careful with when using low cost or budget web hosts, is the fact that some of them are involved in many different businesses and not just web hosting. Ask what other businesses or projects your web host handles before signing up with them. You want a specialist not a generalist whose resources and time are bound to be so stretched that chances of you getting reliable services are very slim indeed.
It is also a fact that some small low cost web hosts do not offer the promised bandwidth. They should not advertise one thing and end up providing something else.
The best way to protect yourself from most of these nasty surprises is to go for a short term contract to begin with. You can for example start off paying on a monthly basis. That way it will be easier to change hosts when you discover something you don’t like.
Many of the low-cost web hosts have little experience in web hosting. A good way to find out about the level of service is to get the service telephone number and use it before you sign on. This should tell you a lot about the level of service you should realistically expect from the host you want to use.
The other common truth amongst many web-hosting enterprises is that they lack experience. Ensure before signing up that the company that you are going with has reasonable experience. How long has your host been in business? You do not want to be part of a start –up experiment for an important service.
One other thing you will need to be very careful with when using low cost or budget web hosts, is the fact that some of them are involved in many different businesses and not just web hosting. Ask what other businesses or projects your web host handles before signing up with them. You want a specialist not a generalist whose resources and time are bound to be so stretched that chances of you getting reliable services are very slim indeed.
It is also a fact that some small low cost web hosts do not offer the promised bandwidth. They should not advertise one thing and end up providing something else.
The best way to protect yourself from most of these nasty surprises is to go for a short term contract to begin with. You can for example start off paying on a monthly basis. That way it will be easier to change hosts when you discover something you don’t like.
What’s with all this fraud and theft on the Internet?
My friends in the web hosting business have recently informed me that the big problem this year (2004) is security and fraud. I have read that currently the F.B.I. receives over 9,000 complaints per month pertaining to bogus email and websites. Why is this happening? Are just a few ‘bad apples’ doing it, or is it the result of a lopsided world economy where the underprivileged are finally striking back like the infamous Robin Hood? Whatever your moral view, I’ve got the strange feeling it stems from a growing unconscious greed in the social consciousness of modern society. People worship money, not spirituality or love. Am I wrong?
Technically, the main problems at the moment are ‘phishing’ or ‘spoofing’ scams. This is where the use of Spam or junk-email is used to lure computer users to look-alike websites where they are deceived into giving out personal information and financial data. Often these emails are coming from trusted sources where hackers have altered links to send you straight into their ‘pockets’. The Internet user is duped into thinking that they are visiting a trusted website page, when actually it is an excellent copy of the original. There might be only one tiny change in the web address that is often not easily recognizable.
Identity theft is where multiple tricks are employed to make you fill out fake forms on fake sites to get all sorts of information that can then be used by thieves to steal money or get free Internet access. Anything from credit card numbers to account information, passwords, billing data and personal phone numbers and addresses have been stolen and used for criminal purposes.
These tricksters, few or many, are wizards at finding loopholes in mail systems of legitimate sites. Just go to the site entitled www.crimesofpersuasion.com and read some articles about a few of the more famous scams that have been busted or that are still in circulation. There’s a story about a 17-year-old boy who was arrested with over a million dollars in misappropriated funds hidden in a Costa Rican casino account! Smart kid, but how smart is he really if he got caught? On the site above there are also tips for consumers generally focusing on how not to give your information away to anyone at any time. Check them out.
It worries me a little, this huge amount of illegal activity. I know that a lot of people feel that currently the world is very imbalanced in terms of wealth and spirituality and that this new epidemic is just a karmic reaction of the oppressed masses. The United States earns 50 percent of the world’s economy, of course some of the other 95% of Earth’s population is going to be keen for a piece of the pie, right? Steal from the rich and feed the poor like that guy in the green tights.
The funny thing is I think that a lot of these thieves are living in America and unbeknownst to themselves be already part of the top 5% of wealthy humans. The problem is that they always want more. Money can become addictive in a consumerist society whose advertising and marketing schemes are constantly bombarding us with stimulus relating to the next new product that we ‘need’ in our lives. We are never satisfied with what we’ve got. The next purchase’s momentary injection of adrenalin becomes more of an imperative than any concept of lasting spiritual happiness.
Feel sorry for these people that have to go through all the rigmarole of sorting all these frauds from the real sites out there. I doubt there is a religion on Earth that teaches that theft is a balanced respectful action. I do know that when the country of Australia was founded it was done so on the backs of convicts, many of who had only stolen bread to survive. That’s a kind of theft that will question your moral value system. I’ll leave you with one last question: If the ‘first world’ has nearly all the money on our planet, are we the biggest thieves of all?
Technically, the main problems at the moment are ‘phishing’ or ‘spoofing’ scams. This is where the use of Spam or junk-email is used to lure computer users to look-alike websites where they are deceived into giving out personal information and financial data. Often these emails are coming from trusted sources where hackers have altered links to send you straight into their ‘pockets’. The Internet user is duped into thinking that they are visiting a trusted website page, when actually it is an excellent copy of the original. There might be only one tiny change in the web address that is often not easily recognizable.
Identity theft is where multiple tricks are employed to make you fill out fake forms on fake sites to get all sorts of information that can then be used by thieves to steal money or get free Internet access. Anything from credit card numbers to account information, passwords, billing data and personal phone numbers and addresses have been stolen and used for criminal purposes.
These tricksters, few or many, are wizards at finding loopholes in mail systems of legitimate sites. Just go to the site entitled www.crimesofpersuasion.com and read some articles about a few of the more famous scams that have been busted or that are still in circulation. There’s a story about a 17-year-old boy who was arrested with over a million dollars in misappropriated funds hidden in a Costa Rican casino account! Smart kid, but how smart is he really if he got caught? On the site above there are also tips for consumers generally focusing on how not to give your information away to anyone at any time. Check them out.
It worries me a little, this huge amount of illegal activity. I know that a lot of people feel that currently the world is very imbalanced in terms of wealth and spirituality and that this new epidemic is just a karmic reaction of the oppressed masses. The United States earns 50 percent of the world’s economy, of course some of the other 95% of Earth’s population is going to be keen for a piece of the pie, right? Steal from the rich and feed the poor like that guy in the green tights.
The funny thing is I think that a lot of these thieves are living in America and unbeknownst to themselves be already part of the top 5% of wealthy humans. The problem is that they always want more. Money can become addictive in a consumerist society whose advertising and marketing schemes are constantly bombarding us with stimulus relating to the next new product that we ‘need’ in our lives. We are never satisfied with what we’ve got. The next purchase’s momentary injection of adrenalin becomes more of an imperative than any concept of lasting spiritual happiness.
Feel sorry for these people that have to go through all the rigmarole of sorting all these frauds from the real sites out there. I doubt there is a religion on Earth that teaches that theft is a balanced respectful action. I do know that when the country of Australia was founded it was done so on the backs of convicts, many of who had only stolen bread to survive. That’s a kind of theft that will question your moral value system. I’ll leave you with one last question: If the ‘first world’ has nearly all the money on our planet, are we the biggest thieves of all?
Which Is The Better Server Operating System, Unix or Windows?
Anybody who decides to get a web hosting service or facility for their website will also soon be faced with the tough question of what server they will need. Will their website be run by a Windows server operating system or will they prefer to go for a Unix system?
Typical Windows servers will run on Windows NT, Windows 2000 or Windows XP, while Unix servers could be Linux or Open BSD to name just two. The truth is that both systems have there pros and cons.
If site stability and uptime are critical for you and your new website, then Unix should be your choice because they are generally thought to be superior in stability. Windows have the disadvantage that they usually require rebooting much more often. Still Windows are miles ahead when it comes to ease of use. A Windows server operating system will generally be much easier to operate and administer than its’ Unix counterpart.
On the other hand, Unix, even with its’ stability may not end up being so user-friendly, especially for non-techies. There is also a price to pay for the extra stability which is evident in Unix systems. Usually Unix machines will require their software to be updated on a very regular basis. All in all, Unix server operating systems are favored over windows as they are widely considered to be more stable.
Still if truth be told, when both systems are correctly installed, there is really very little difference and they will give you basically the same results. In effect this does not make this an easy decision to reach. In fact this is the main factor that complicates the issue, causing even more confusion and making it very difficult for the webmaster to make a decision either way. However for many, the final answer to the question of which server operating system is preferable, is quite often made by analyzing and comparing the costs of both and going with the more affordable option.
Typical Windows servers will run on Windows NT, Windows 2000 or Windows XP, while Unix servers could be Linux or Open BSD to name just two. The truth is that both systems have there pros and cons.
If site stability and uptime are critical for you and your new website, then Unix should be your choice because they are generally thought to be superior in stability. Windows have the disadvantage that they usually require rebooting much more often. Still Windows are miles ahead when it comes to ease of use. A Windows server operating system will generally be much easier to operate and administer than its’ Unix counterpart.
On the other hand, Unix, even with its’ stability may not end up being so user-friendly, especially for non-techies. There is also a price to pay for the extra stability which is evident in Unix systems. Usually Unix machines will require their software to be updated on a very regular basis. All in all, Unix server operating systems are favored over windows as they are widely considered to be more stable.
Still if truth be told, when both systems are correctly installed, there is really very little difference and they will give you basically the same results. In effect this does not make this an easy decision to reach. In fact this is the main factor that complicates the issue, causing even more confusion and making it very difficult for the webmaster to make a decision either way. However for many, the final answer to the question of which server operating system is preferable, is quite often made by analyzing and comparing the costs of both and going with the more affordable option.
Who should become a web host reseller?
1. Individuals or businesses with more than one website
If you have more than one website and the total disk space you need is 500 MB or more, you can benefit from having a reseller account. The cost for web hosting is lower than if you have individual accounts for each site. Also, you can adjust the disk space and bandwidth allocations for each site.
2. Related service providers
A reseller account is also useful for people who provide related services. If you’re a web designer, for example, why stop at designing sites? Provide your clients with web hosting under your company name, and you continue to earn revenue from your web design clients.
Let’s say that you pay $40 a month for a 3-GB reseller account. If you offer 30 100-MB packages at $7 a month, you could earn up to $170 a month (after subtracting your cost) from that reseller account. Add on additional services such as search engine optimization and website maintenance, and your revenue increases again.
If you have more than one website and the total disk space you need is 500 MB or more, you can benefit from having a reseller account. The cost for web hosting is lower than if you have individual accounts for each site. Also, you can adjust the disk space and bandwidth allocations for each site.
2. Related service providers
A reseller account is also useful for people who provide related services. If you’re a web designer, for example, why stop at designing sites? Provide your clients with web hosting under your company name, and you continue to earn revenue from your web design clients.
Let’s say that you pay $40 a month for a 3-GB reseller account. If you offer 30 100-MB packages at $7 a month, you could earn up to $170 a month (after subtracting your cost) from that reseller account. Add on additional services such as search engine optimization and website maintenance, and your revenue increases again.
Why Your Web Host Could Be Out Of Business Tomorrow
What are the chances of you waking up tomorrow and finding your web host and your website gone? Actually much higher than you may think and there are several reasons for this. For starters, the number of web hosting businesses these days is extremely high and growing all the time. This means that there is increased competition. In this kind of scenario only the fittest will survive. It is the law of the jungle and the law of life too. It means that hosting businesses that do not carefully think through their business plan and strategy are in great danger of soon finding themselves out of business.
Competition usually ushers in something else that is also a great danger to the survival of any business. And that is a price war. Many hosts are trying to outdo each other with the price they offer for hosting. Low prices work because some people are only looking for the lowest price. We fail to realize that a low price puts considerable pressure on any business and more so a web hosting business which is dependant on so many other outside services. It makes it a lot harder for them to pay their bills and sustain their hosting enterprise. This is not to say that higher priced web hosts cannot go belly up on you. They definitely can, especially when they do not have a solid business plan and strategy for survival. There are so many things that can go wrong. Even the hosts who charge an arm and a leg for a tiny amount of bandwidth can easily go out of business. They can fail to get enough clients to sustain their enterprise.
What all this means is that it is very important for every online entrepreneur to take precautions. Look for a hosting company that has been in business for many years. Look for a web host that has in-house employees and is not dependant on the whims of an out-sourced support company based in another country. Be sure to regularly back up everything on your site, just in case.
These are some of the reasons why using a directory becomes useful as you are able to gather some information from a third party with their names at stake. This should help you smell out a bad deal much quicker.
Competition usually ushers in something else that is also a great danger to the survival of any business. And that is a price war. Many hosts are trying to outdo each other with the price they offer for hosting. Low prices work because some people are only looking for the lowest price. We fail to realize that a low price puts considerable pressure on any business and more so a web hosting business which is dependant on so many other outside services. It makes it a lot harder for them to pay their bills and sustain their hosting enterprise. This is not to say that higher priced web hosts cannot go belly up on you. They definitely can, especially when they do not have a solid business plan and strategy for survival. There are so many things that can go wrong. Even the hosts who charge an arm and a leg for a tiny amount of bandwidth can easily go out of business. They can fail to get enough clients to sustain their enterprise.
What all this means is that it is very important for every online entrepreneur to take precautions. Look for a hosting company that has been in business for many years. Look for a web host that has in-house employees and is not dependant on the whims of an out-sourced support company based in another country. Be sure to regularly back up everything on your site, just in case.
These are some of the reasons why using a directory becomes useful as you are able to gather some information from a third party with their names at stake. This should help you smell out a bad deal much quicker.
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